Journalists and beauty industry operators attended the presentation of a new health center aiming to find its place in the Wellness sector, at that time still relatively unknown and looked at with suspicion. The owner, Joëlle Vassal, and her medical team had decided to venture into a pioneering project bound to prove extremely successful, also thanks to their passion and determination. Their intention was not to create an actual clinic, but rather a health center that was reliable, effective from the health care standpoint, and exuding an evocative charm. The founders’ goal was fulfilled when Gardone Riviera, by the shores of Lake Garda, was selected as the perfect location of the center. And thus, Villa Paradiso Clinical Beauty was born. The Global Wellness project was further enhanced in 2001, with the creation of La Maison du Relax. Villa Paradiso Clinical Beauty and La Maison du Relax have always aimed at the prevention and treatment of all those factors that inevitably lead to aging, not only in connection with physical appearance, but as an overall phenomenon, considered from a holistic perspective.